In partnership with our education clients, we use a personality profiling methodology with a marketing twist, to deliver a client branded, fully personalised and entirely unique engagement, lead generation and conversion program to prospective students.
Trust and innovation are critical for sustainable success in education marketing, and MyCareerMatch allows its education clients to add value and achieve effective and measurable engagement with students, their families and advisors during the selection journey. It’s cost effective, adaptable to your different audiences, easy to manage and scalable too.
Let us explain more…
Using a personality-profiling questionnaire, MyCareerMatch produces highly insightful and fun reports for students. The reports have the students’ names on the front and are branded for your institution with bespoke design and content that helps your prospective students discover their strengths, the careers that match, and critically, the courses that your institute offers in these areas.
This enables you to add exceptional value to the student from the very beginning, to build a relationship, to start conversations, to inspire, excite and motivate. The reports created also delight parents; agents, school peers and teachers too. Just imagine the possibilities in bringing everyone in this important decision loop closer to your brand and closer to selecting your institution.
We help you to reach out and connect with prospective students near and far, adding value to them in a way not possible with other digital campaigns and initiatives and in a way that’s totally different from your competitors.
MyCareerMatch also captures the full details of prospective students, and from this, builds a database of leads for you to prioritise and communicate with directly, right at the time when your prospects are considering where and what to study.
Technology is revolutionising higher education, especially in driving student engagement and enrolment. And as the Internet increasingly becomes the place to research education programs, marketers of leading educational institutes are seeking new and innovative ways to stand out and market their offerings.
Adopting personalised communication and promotional strategies based on individual students preferences and behaviours is a proven and effective way to achieve this.
If you are in the privileged position of marketing to or working with a wide range of students either domestically or internationally to help shape their futures, talk to us about MyCareerMatch and how we can help.
Our clients include Universities, Further Education Colleges, TAFE, Careers Advisors, Education Agents, Skills Training Providers, Independent Colleges and Government agencies.
MyCareerMatch reports are fully branded for your institute or organisation, and we’ll spend time working with you to completely understand your requirements and make sure the package you choose is the most suitable and cost effective to achieve your objectives.
Every client likes to use MyCareerMatch in a slightly different way according to their organization type, objectives, size, structure and current set-up.
You may also decide to bolt on some cool additions to help parents and students even more, such as a personalised parent/teacher guide or our personality type study guides. You can also create a program of certified accreditation for your own staff, partner schools or education agents to help them better use and understand the tool.
We will offer our experience and advice where you need it to help create a program that fits your goals and objectives.
Your goals could be anything from increasing enquiries and improving conversion rates, to achieving better brand awareness or higher levels of participation amongst key target groups or in key markets. They may even be more specific than this, such as to increase interest and conversion rates for a particular course in a particular market, it’s all possible!
Student reports can even be created in dual language
After we’ve selected the best package with you, we move to production stage, which is where all the good stuff goes on in the background and our team start matching your programs and courses to the possible questionnaire outcomes i.e personality types. Your bespoke reports are created in the style and brand you need and your campaign portal is created ready to launch.
There are different MyCareerMatch products to choose from, each with a slightly different focus or suitability for different groups. As an example:
‘MyCareerMatch International’ is ideal for using with international students in multiple markets. This program and the reports created are fully customisable, fully branded for your institution and link the students specific personality type outcomes to your courses and study areas.
‘MyCareerMatch Domestic’ is ideal for use with domestic prospective student campaigns and with those students who are already on campus. This program and the reports created are fully customisable, fully branded for your institution, and link the students specific personality type outcomes to careers, study areas, and your courses, depending on your preferences.
‘Discover ME’ Discover ME is a program for Universities to reach out and engage with Year 6 - 9 students. The focus of Discover ME is for children and those close to them to learn more about who they are and what their strengths are. This helps shape positive conversations and interest in futures at an early stage.
We’ll talk you through the options fully if you decide you’d like to find out more.
Our clients are currently using MyCareerMatch for the following activities, but we’re sure there are more:
We can enable institutes to engage with and build a database of future students quicker, smarter and cheaper. And of course, as you should expect, MyCareerMatch can be managed easily by you, selecting the campaigns you wish to run and execute, when and where you wish to run them.
The flexibility of MyCareerMatch allows you to adapt and be nimble across multiple markets or target groups at multiple points in time.
If you would like to discuss how we can help you with your student outreach, engagement and recruitment programs, or simply want to discuss how others are using MyCareerMatch, get in touch with us today.